The internet has opened up many new avenues for businesses and it offers some of the most useful tools to advantage of. Entrepreneurs without an internet presence and knowledge of the SEO basics have a higher chance of failed behind competition according to various studies.
Although, having a business profile on social and company website are vital, it does not mean that everyone would see what is posted. This is why SEO is important to order to make not just people but the right people see the posts or company website. This post looks at some of the basics of SEO.
The term SEO stands for search engine optimization. The definition is quite straightforward. It simply refers to the various tactics that are used to give the web page the highest chances for showing up in the top search results.
SEO strategies are used to get higher on search results by businesses. The main purpose of SEO is to offer organic traffic to the website. It means that the people would find the site on their own and not with the help of ads. It does sound simple right? Understanding SEO is not the hard part, but the way it works surely is.
How Does SEO Work?
The answer to the question is not as simple as one might think. There are a handful of factors which come at play for determining how effective or rather ineffective SEO would be.
Ranking is Algorithm Based
The main goal of search engines is to provide users with high-quality and relevant results for their query. Hence, there are numerous systems that are in place for automatically determining the quality of a site and if it is relevant or not to the search results.
Some of the important attributes for high-quality websites which the search engine scans for are as follows.
• Original and comprehensive content
• Optimization for the mobile platforms
• Quality back-links
• Navigability and use-ability
It is safe to say what is meant when the most prolific search engine is in use which is Google. It is possible for the ranking system of Google to be abused and manipulated if one understands the algorithm fully. All of the information related to the algorithm is not made public. Only, some parts of it are revealed. However, just like every other digital marketing trend, it is also always changing.
Content Is King
One of the first things that one would hear when entering the world of SEO is that Content is King. Bill Gates had made that statement back in 1996 and it still hold true to today. When it comes to digital marketing, content is indeed King.
Google feels the same way too. One thing is for sure and that is the fact that search engines aim to deliver users with a quality experience. However, Google also looks for quality content and not just the quality of the website. This is why one needs to offer their audience something of value which could mean any of the following things.
• Engaging content for social media.
• How-to guides, case studies and E-books.
• Original and authentic posts on the company blog.